Titled "Brain Scramblies," the episode centered on the vampire roommates' confusion about the modern human world. In 2020, in its second season, the superb show " What We Do in the Shadows" featured a Superb Owl episode. In the bit, Colbert also referred to "the big game" as "tight pants man clash" and "America's pastime." "I believe we can cover the story like nobody else simply by moving one consonant in the title," Colbert said before a video montage rolled of the comedian with football pads over his suit and tie, an owl swooping majestically in the background and hooting. Most media tend to use the phrase "the Big Game" to circumvent the restrictions, but Colbert of course had loftier plans. In 2014, Stephen Colbert brought the phrase to late night TV on " The Colbert Report" when he utilized it heavily to circumvent saying "Super Bowl," after receiving a letter from the network, which he read on air, about the strict protections taken around the trademarked phrase.
The subreddit is active all year along, not just when early February rolls around and people start making dips. Recent posts include a carving a user did of an owl out of white pine wood, and a closeup of a Barred Owl with the caption "1 of 6 Superbowls I saw last night." Three years later, in 2011, the subreddit /r/Superbowl was started with the rules: "(1) Image posts must contain an owl (2) Text posts must be about owls." It currently has over 400,000 members and is in the top 1% of reddit communities.
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